Member Alerts > BlueShield and ValleyCats Team Up to Strike Out Bullying

BlueShield and ValleyCats Team Up to Strike Out Bullying

6/16/2011 11:50:24 AM

Albany - BlueShield of Northeastern New York, as part of its multi-year commitment to helping children lead healthier lives, is partnering with the Tri-City ValleyCats to present an anti-bullying campaign to children in the Capital Region called the K’s for Kids program.

The program includes anti-bullying presentations at area schools and libraries with ValleyCats players and the team’s mascot, SouthPaw. There will also be a distribution of fun activity books designed to help children understand what bullying is and how to treat others.

Activity books will be distributed during presentations and for birthday parties held at the Joseph L. Bruno Stadium. They will also be available through the ValleyCats Kid’s Club.

Additionally, for every strikeout that ValleyCats pitchers record at home this season, BlueShield will donate $10 to the Capital District YMCA to help fund programs for children.

“Bullying negatively impacts the self-esteem of children in the Capital Region, and BlueShield is committed to partnering with organizations who share our vision to positively reinforce the wonderful characteristics of our youth so they maintain positive, healthy images of themselves,” said Brian O’Grady, vice president, BlueShield of Northeastern New York. “We are thrilled to team up with the Tri-City ValleyCats to educate students, parents and teachers on the effective ways to recognize and stop bullying when it occurs.”

The ValleyCats season opens on Friday, June 17 with an evening game against the Vermont Lake Monsters.

About BlueShield of Northeastern New York:
BlueShield of Northeastern New York is a division of HealthNow New York Inc., one of New York’s leading health care companies that provides access to quality health care and innovative solutions for members throughout upstate New York. Headquartered in Buffalo, NY, the company is an independent Licensee of the BlueCross BlueShield Association.

Tri-City Valleycats YMCA BlueShield Reach Out For Youth Capital District YMCA Valleycats

The Y is one of the nation’s leading nonprofits, strengthening communities through youth development, healthy living and social responsibility. Across the US, 2,687 Ys engage 21 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence to deliver lasting personal and social change. The Capital District YMCA serves those in need with locations in Albany, Bethlehem, Camp Chingachgook on Lake George, Clifton Park, Coxsackie, East Greenbush, Glenville, Greene County, Guilderland, Niskayuna, Schenectady and Troy.

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